Welcome to our Privacy Policy.
It’s where we tell you all the important stuff about how we collect and process your personal data when you are using our websites www.serenwood.co.uk or www.rachelflower.co.uk or https://rachelflower.mykajabi.com (together our “Sites”).
ABOUT US
We trade as Serenwood Limited and/ or Rachel Flower Coaching (“We” “our” or “us”) a company based in the United Kingdom. We are responsible as a “Data Controller” of your personal information for the purposes of the General Data Protection Regulation (GDPR) which applies across the European Union. We are currently exempt from registration with ICO on the Data Protection Register. We use, collect and are responsible for certain personal information about you and because of that we want and need to tell you about how we will act with integrity to comply with legal obligations in that regard.
You can read all about us on our Sites and of course that’s why you’re here because if you don’t agree with our Privacy Policy then unfortunately you may wish to cease viewing and using our Sites (and that would be sad). So, check it out and hopefully you’ll love what we tell you and then we can all play together nicely to do great & fabulous things. Get a brew. We recommend Yorkshire Tea, of course.
Highlights : We only use your data to improve your experience with us and to help and benefit you.
Simples: We’ll do our very best to talk straight, answer your questions, take away your stress. Junk-free: Aside from the fact we hate junk and crave a simpler world, we put the power in your hands to choose what and how we speak to you. Safety first: We take privacy and data protection very seriously. Protected 24/7. Age of consent: when you provide us with any information, you warrant to us that you are over 13 years of age. |
OUR PROMISES
Let’s start here.
“Personal data” – any information capable of identifying an individual. [So not anonymised data which is where all the bits which could identify you are removed]
The services we provide are all about YOU, your business and your life. We cherish and take very seriously our personal relationship with you. That absolutely includes the personal information that you share with us and the trust you place in that.
We collect and handle personal data every day, but with the key purpose of helping and serving you to have a more powerful business offering and a more meaningful life.
Here are the promises we make to you in that regard.
Above all, we promise….to respect your privacy and your information and treat it as if it were our own. We will treat you and your information lawfully and fairly.
This is not like the twinkie promises you made at school. We’re all grown-ups now and this stuff has to be taken seriously. So keep reading….
YOUR PERMISSION
Here’s the main thing to know. We will only collect, use and share your personal information if you’ve given us your permission and / or if we have either a legal right or obligation. This is known as the legal basis and the law says that we have to tell you what the legal basis is for each of our activities involving this information. So we’ve summarised this below in a nice, neat table at the end of this Privacy Policy. So hopefully (despite the inevitable jargon) you’ll find it easy to understand.
YOUR RIGHTS
The clue’s in the word, right? – it’s “personal” information. So let’s be clear that any personal Information you share with us is just that – it’s personal. It’s yours, not ours – we know that. And we want to make sure that it’s easy for you to take control of it.
You have certain rights by law – legal rights that the Information Commissioning Office (www.ico.gov.uk) will help you to enforce if you need to at any time.
Here’s a list to help you understand what your specific rights are.
So there you go. You can email us hello@serenwood.co.uk with any requests to use those rights.
And we promise to come back to you very quickly. It will definitely be no longer than a month because that’s what the law says we must do (and we’re law-abiding citizens). It may be as quick as 5 minutes if we’re sat at our computers when it arrives or somewhat longer if we’re asleep or out enjoying the sunshine. If you feel it’s really urgent then email rachel@serenwood.co.uk who is our Data Protection Officer (she doesn’t like titles generally, but in this case that’s what you can call her because she takes her responsibilities with come with that title seriously).
QUESTION AND RESPONSE
We’re all about connection and conversation.
In this next section, we’ve set out questions you may have about our Privacy Policy and our answers. GDPR made a very noisy arrival and you may have got confused or downright bewildered.
This section is to help you. You don’t have to read it if you don’t want to, of course. But the law says that we MUST tell you these things, so you are informed as our customer or potential customer. We’ve made it as simple and helpful as we can because that’s what we love to do in the every day.
YOU: “HOW DO YOU COLLECT PERSONAL INFORMATION FROM OR ABOUT ME?”
Us: We may collect information about you in the following ways:
YOU: “WHAT INFORMATION DO YOU COLLECT ABOUT ME?”
Us: The information we collect may include:
YOU: AND HOW DO YOU USE THE INFORMATION?
Us: We may use information held about you in the following ways:
YOU: WHO DO YOU SHARE IT WITH AND WHO HAS ACCESS TO IT?
Us: We only share it when there’s a real, actual need. This may be when you ask us to, or if we need to do so in line with a service we’re providing for you and you’ve given us express permission. We may have to share it with companies in our group who provide services to us, or to service providers who provide IT and system administration services in order to make sure all our technology is linked and working properly. This will be done in accordance with the appropriate legal standards and requirements.
We will of course have to share personal information with law enforcement or other authorities if required by an applicable law.
But otherwise, we do not and will not share your personal information with any other third party for marketing purposes. We definitely won’t ever be selling your information on to any third parties because that’s just not what we do. We share lots of things like our advice, our love, our cake, but never personal information. That’s not cool and it’s a key reason why the GDPR regulations were brought in because people were not being cool. Yah boo hiss to them (that’s us being polite btw).
YOU: WHERE DO YOU STORE AND PROCESS THE INFORMATION?
Us: We use computer systems to help us to safely store and process the information. Because these are provided by third parties it is possible that some of your information is stored and processed overseas and in particular outside of the European Economic Area (EEA). But the agreements in place with these third-party providers are protected to the same high standards as required by the law here in the UK. We will not otherwise ever transfer your personal data outside of the EEA or to any organisation or third party without your specific consent.
YOU: HOW DO YOU PROTECT AND SECURE IT?
Us: We use up to date security measures in line with latest technology, which may include encryption, security certificates, access controls, procedures and policies within our business, and taking steps to mitigate any potential security risks and monitoring/testing our systems on a regular basis. We also anonymise data where we can so it’s not identifiable. We seek expert advice and help on this wherever necessary because we want to make sure we’re always doing the right thing.
YOU: HOW LONG DO YOU KEEP MY INFORMATION?
Us: The short answer to this is only as long as necessary or where relevant to your relationship with us or our obligations under the law. If you transact with us we have to keep certain information for 6 years (this includes Contract, Identity, Financial and Transaction Data) after you stop being a customer.
We respect your confidentiality and whilst you are engaged with us and are happy you want to be in contact with us. We won’t stay in touch where you don’t want us to (obviously) and so take a look back at the “Rights” we’ve set out above and remember they are there to help and protect you.
YOU: WHY DO YOU COLLECT AND USE MY INFORMATION IN THE WAYS YOU’VE DESCRIBED?
Us: In the main it’s because we’re here to help you and we believe you like us and want to be connected with us. We’re a small but growing business and so we rely on having a legitimate interest to be in contact with you to share our work in the world and let you choose whether to play with us, or not. It may be because:
For those of you who love the detail, we’ve got a super table for you below. This summarises the categories of data we may collect and also explains to you why we collect it and the lawful grounds upon which we do so.
CATEGORY OF DATA | EXAMPLES | LAWFUL GROUNDS |
Communication Data | Pretty much any communication that you send to us. For example, via the contact form on our website, an email, a text, any social media messaging, or any social media posting. | We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims. |
Customer Data | This includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details. | We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract. |
User Data | This includes data about how you use our Site and any online services together with any data that you post for publication on our Site or through other online services. | Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our Site and our business. We process this data to operate our Site and ensure relevant content is provided to you, to ensure the security of our website, to maintain back- ups of our Site and/or databases and to enable publication and administration of our website, other online services and business. |
Technical Data | This is data about your actual use of our Site and other online services. It might include your IP address, your login data, details about your browser, length of visit to pages on our Site, page views and navigation paths, details about the number of times you use our Site, time zone settings and other technology on the devices you use to access our Site. The source of this data is from our analytics tracking system. | We process this data to analyse your use of our Site and other online services, to administer and protect our business and Site, to deliver relevant Site content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our Site and our business and to grow our business and to decide our marketing strategy. |
Marketing Data | This could include data whether you agree to receive marketing from us (and our third parties) and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free give-aways, to deliver relevant Site content and advertisements to you and measure or understand the effectiveness of our communications and advertising. | Our lawful ground for this processing is our legitimate interests, for example in order to evolve and improve our services we like to study how customers use our products/services, and this helps us to expand and develop them, to grow our business and to decide our marketing and commercial strategy. |
YOU: WHAT ABOUT SENSITIVE DATA?
Us: The legal definition of “sensitive data” refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any Sensitive Data about you.
Nor we do not collect any information about criminal convictions and offences.
We would require your explicit consent for processing sensitive data, so if our position on this changed in the future we would send you a further communication asking for you to confirm your specific consent to this type of processing.
YOU: AND WHAT ABOUT COOKIES? WHAT ARE THEY AND WHY DO I CARE?
Us: Essentially cookies are small files stored on a user’s computer or device. They are used to help the provider to tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We do use traffic log cookies to identify which pages are being used and this helps us analyse data about web page traffic and improve our website site for customer needs. We only use this information for analysis purposes and then it’s removed from the system. A cookie in no way gives us access to your computer or any information about you other than the information you choose to share with us. You can choose to accept or decline cookies and you will have seen a pop-up request when you first visited our site. You can read our Cookie Policy for more information on this.
YOU: OK, I THINK YOU’VE ANSWERED ALL MY QUESTIONS
Us: GREAT! Thanks for reading and listening. You’re a star. Respect.
Was it fun? Maybe you love reading Privacy Policies? Or perhaps you’re just very sensible and wanted to make sure we’re doing the right thing with your personal information.
We hope that you’re reassured that we take our obligations around privacy, processing, storage and protection of information seriously. Any questions or feedback drop us a note hello@serenwood.co.uk. We regularly review this policy and also the ways we collect information. We’d love to hear from you!
Now go on into the world and do great stuff today. And come back soon and tell us all about it. We give you our specific consent to do that.
Last updated: May 2018